Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Table of Contents

1. Introduction

Luna Loofah ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.lunaloofah.com, contact us for business inquiries, or engage with our services.

By using our website, providing information for business inquiries, or engaging with our services, you consent to the data practices described in this Privacy Policy.

Data Controller: Luna Loofah, based in Egypt, is the data controller responsible for your personal information.

Scope: This policy applies to information we collect on our website, through email communications, phone calls, and during business transactions with wholesale customers, retailers, and business partners.

2. Information We Collect

We collect several types of information for various purposes to provide and improve our services to you.

Business-to-Business Focus

As a B2B company, we primarily collect business contact information rather than personal consumer data. Most of our data collection relates to business transactions and professional relationships.

Personal/Business Information We May Collect:

  • Contact Information: Name, company name, email address, phone number, business address
  • Business Details: Company registration number, tax ID, business type, industry
  • Communication Data: Email correspondence, chat messages, call records
  • Transaction Data: Order history, payment information, shipping details
  • Technical Data: IP address, browser type, device information, website usage data
  • Marketing Data: Preferences for receiving marketing communications

How We Collect Information:

Collection Method Type of Data Purpose
Contact forms Name, email, company, message Responding to inquiries
Email communications Contact info, business details Business correspondence
Order processing Billing/shipping info, payment details Fulfilling orders
Website analytics IP address, browsing behavior Improving website experience
Business meetings Business cards, meeting notes Building relationships

3. How We Use Your Information

We use the collected information for various business purposes:

Order Processing

To process and fulfill your orders, manage payments, and arrange shipping.

Customer Service

To respond to your inquiries, provide support, and manage our relationship.

Business Operations

To operate our business efficiently and improve our products and services.

Marketing Communications

To send relevant business updates, product information, and industry news (with your consent).

Legal Basis for Processing: We process your information based on:

  • Contractual necessity: To fulfill our business agreements
  • Legitimate interests: For business operations and improvement
  • Legal obligations: To comply with applicable laws and regulations
  • Consent: Where you have given explicit permission

4. Data Sharing and Disclosure

We may share your information with third parties only in the following circumstances:

Service Providers: We may share information with trusted service providers who assist us in operating our business, such as:

  • Shipping and logistics companies
  • Payment processors
  • IT service providers
  • Marketing agencies (with consent)

Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities.

Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

International Transfers: As an Egyptian company exporting worldwide, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

What We Don't Do: We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

  • Encryption of sensitive data during transmission
  • Secure access controls to our systems
  • Regular security assessments and updates
  • Employee training on data protection
  • Secure disposal of unnecessary data

Important Notice

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but we implement industry-standard measures to protect your data.

Data Retention: We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Typical retention periods are:

  • Business contact information: 7 years after last contact
  • Transaction records: 10 years for tax and legal purposes
  • Marketing consents: Until withdrawal of consent

6. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information:

Right to Access

Request copies of your personal information we hold.

Right to Rectification

Request correction of inaccurate or incomplete information.

Right to Erasure

Request deletion of your personal information under certain conditions.

Right to Restrict

Request restriction of processing your information.

Right to Data Portability

Request transfer of your data to another organization.

Right to Object

Object to processing of your personal information.

Exercise Your Rights

To exercise any of these rights, please contact us at privacy@lunaloofah.com. We will respond to your request within 30 days.

Withdrawing Consent: Where we rely on consent to process your information, you may withdraw consent at any time by contacting us.

Complaints: You have the right to lodge a complaint with a data protection authority if you believe we have violated data protection laws.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience and analyze website traffic.

Types of Cookies We Use:

Cookie Type Purpose Duration
Essential Cookies Required for website functionality Session
Analytics Cookies Understand how visitors use our site 2 years
Preference Cookies Remember your settings and preferences 1 year
Marketing Cookies Track effectiveness of marketing campaigns 1 year

8. Third-Party Links

Our website may contain links to third-party websites, plugins, or applications. Clicking on those links may allow third parties to collect or share data about you.

Third-Party Services We Use:

  • Google Analytics: For website traffic analysis
  • Payment Processors: For secure payment processing
  • Shipping Carriers: For tracking shipments
  • Social Media Platforms: For sharing content

We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

9. Children's Privacy

Our services are directed to business professionals and are not intended for children under 18 years of age.

We Do Not:

  • Knowingly collect personal information from children under 18
  • Market our products to children
  • Design our website for children's use

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Notification of Changes: For significant changes, we will notify our business contacts via email or through a prominent notice on our website.

Review Period: We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us About Privacy

If you have questions about this Privacy Policy or our data practices, please contact our Data Protection Officer at:

privacy@lunaloofah.com

Luna Loofah
Egypt

Effective Date: January 1, 2023

Last Updated: October 15, 2023